Organizational Communication: Study the Process for Enhanced Effectiveness!

By Professor Elaine Beaubien

 

Communication provides the link through which information is shared, opinions are expressed, feedback is provided and goals are formulated. Work can not be done without communication. It is necessary to communicate in order to advise, train and inform. Members of an organization must translate corporate goals into action and results. In order for this to happen, all forms of correspondence must flow freely throughout the organizational structure.

 

There is also a correlation between the willingness of every level of the organization to communicate openly and frequently and the satisfaction expressed by members of a work team. Many organizational predicaments from misunderstandings to disasters; from small frustrations to major morale problems can be traced back to either a lack of communication or ineffective technique.

 

The process of communication will be examined. Each component will be studied and the participants will be given practical advice on how to increase their ability to effectively communicate. Messages must be clearly stated, must be brief and well planned and must answer the questions who, what, when, where and why. Improvement in communication will result in higher productivity and increased satisfaction. Communication does not take place unless there is understanding. It is not simply a matter of how much one communicates, but how well.