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Creating an Extraordinary Customer Experience

By Professor Elaine Beaubien

 

Transform your customers, clients, members and all those your serve into an uncompensated sales force! Delight them so much that they will be motivated to sing your praises. No marketing strategy is as powerful as a strongly positive first hand testimonial. Word of mouth is more effective in securing new customers than any other method of promotion.

 

Customer satisfaction begins with quality assistance, superior products and distinctive service. Legends are built on rigorous standards, consistent, competent service, engaging personnel, a problem solving approach to conflict and a positive, energetic culture. The critical importance of a good customer experience is evident in both its personal and economic impact.

 

Excellence is not accidental. It is the result of deliberate planning and high expectations. It is not free.  It is, however, very cost effective.  Your reputation is dependent upon your attention to the customer. Be part of a legend!  It is easier and far less costly to keep a customer than it is to find a new one.

 

The seminar will explore:  creating a customer centered culture, making a favorable impression, what to do when customer service breaks down, and developing a legendary customer experience strategy.

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